How AI Is Enhancing Smart TV Features?

How AI Is Enhancing Smart TV Features?

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By Trust Haven Solution

30-Jan-2025

Smart TVs make up an integral part of life in a rapidly changing world of home entertainment. Those days, when television systems were just to watch cable, are long gone, not to mention DVDs. Currently, the modern version has surpassed sophistication-it is a comprehensive, all-in-one hub for connectivity, entertainment, and living smart. Along with the integration of artificial intelligence, Samsung Smart TV and Sony Smart TV have made the experience of a user reach incredible heights.

Let's dive into how AI is enhancing smart TV features and transforming the way we consume content.

1. Personalised Content Recommendations: Your TV Knows You Better Than Ever

AI has completely changed the way people see smart TVs. Now, based on your choice and viewing habits, an AI-powered smart TV, such as a Sony Smart TV, will recommend a program, film, or even a whole genre that suits your interest.

For instance, if you binge-watch crime thrillers, your TV’s AI algorithms will prioritise similar content on streaming platforms like Netflix or Amazon Prime. Sony’s Cognitive Processor XR takes this a step further by mimicking human thought processes to deliver more accurate recommendations, creating an immersive entertainment experience.

2. Voice Control and Virtual Assistants: Hands-Free Navigation

The modern smart TVs come preloaded with AI-powered voice assistants like Bixby from Samsung, Google Assistant, and Amazon Alexa. These will enable the user to command their television from across the room in a somewhat effortless way. For instance, you can do any of the following using voice commands: Find content by saying, "Show me the latest action movies." Control playback by using "Pause" or "Rewind 10 seconds." Change settings, such as brightness or volume.

The smart Samsung TVs will have easy integration for all these assistants with perfectly smooth multi-tasking capabilities. Sony Smart TVs through Google Assistant can give it more ease and enable even higher control of smart appliances from your home, controlled with the device through your television.

3. AI Upscaling: Best Picture Quality Ever

Picture quality is most important while watching TV. AI plays a transformed role in enhancing visuals for better resolution and image clarity.

AI-powered Quantum Processor tech in Samsung Smart TV upscales lower-resolution contents to near 4K or even 8K quality. It analyses the frame, reduces noise, sharpens details, and improves colours in real-time.

Sony's Cognitive Processor XR with AI and human cognitive intelligence adjusts the brightness, contrast, and saturation of the content and ambient light in your room based on the type of content being played.

All of these innovations ensure you're always going to be able to enjoy the best visuals, always respecting the source or resolution of your content.

4. Smarter Sound: Audio That Adapts to Your Space

As important to realism as it is the visual quality, so is the quality of sound, and AI has once again modified the way visuals are made more complete with audio supplementation.

These use AI-based audio optimisation to wed sound to the acoustics of your room. The examples include its technology: Acoustic Surface Audio+, which treats the screen as another speaker in bringing perfectly synchronised visuals and sound.

Samsung Smart TVs feature AI technology called Object Tracking Sound+ (OTS+). It creates an illusion of surround sound as it tracks the action happening on screen. Whether a car engine is revving as it moves from left to right or footsteps coming from behind, the AI will ensure that every detail of every effect is in its right place.

These are features that bring cinema-quality audio right into your living room.

5. AI-Powered Gaming Features: A New Level of Fun

The AI-based improvements on modern Smart TVs will leave game fans speechless. Samsung and Sony have already added features that can be a game-changer in console and cloud gaming.

Samsung Smart TVs offer Game Mode powered by AI that eliminates input lag and ensures optimal graphics rendering in real-time to ensure smoother and more responsive gaming.

Sony Smart TVs integrate seamlessly with PlayStation consoles, utilising AI to reduce motion blur and enhance HDR settings, making every game more visually stunning and enjoyable.

With AI, your TV becomes the ultimate gaming companion, offering tailored settings and lightning-fast performance.

Read Also - All You Need To Know About 4K HDR TV

6. AI in Energy Efficiency: Smarter Power Consumption

Smart TVs are the answer to the sustainability issues of their consumers. By using artificial intelligence in the management of energy, they make themselves efficient by learning how they should change along with some usage patterns and environmental conditions.

For example:

Samsung Smart TVs have got an AI that can sense its ambient light levels and is capable of changing its brightness levels according to them so that it would use relatively less energy while providing a satisfactory view.

Sony's Eco Dashboard uses AI to suggest power-saving modes according to your viewing patterns. It is not only saving on electricity but also reducing your carbon footprint.

7. Smooth Integration with Smart Home Ecosystems

Smart TVs have become the epicentre of smart home integration. Using AI, they can now interact with other smart devices to make life easier.

Samsung Smart TVs can be connected with all sorts of devices like thermostats, lights, security cameras, and many others through the use of the SmartThings technology. Therefore, through your television's display screen, AI will be able to monitor and control your entire smart home.

Sony Smart TVs come pre-integrated with Google Home, so it enjoy full interoperability with every other smart device. To illustrate with an easy example, you are viewing the program and setting the room's lights down or even the temperature.

That level of connectivity ensures you get to have a completely smart living experience.

8. Highly Secure and Parental Controls

With AI, smart TVs are safer and even more friendly to families. Using AI, Samsung, as well as Sony, monitor suspicious activity to lock down that keeps your information sound and safe.

These also help families have controlled parenting, filtering out those content not suitable for children with a safe viewing environment through the AI-powered parental control feature.

These features further layer on convenience and peace of mind.

9. What's Next for AI in Smart TVs?

The future of AI in smart TVs is only just beginning. Here is what you will see next:

  • Predictive Analytics: The TV will predict what you want to watch by contextual data that may have to do with the time of day or weather.
  • Interactive AI avatars: Virtual assistants become avatars, which provide interaction in a human-like manner.
  • Health Monitoring: Smart TVs would most likely monitor health and prescribe well-being content or activity, considering an implementation of AI and integral sensors.

Artificial intelligence has certainly made smart TVs intelligent, user-centric devices. Be it personalised recommendations, state-of-the-art picture and sound enhancements, or seamless smart home integration, AI has made smart TVs more versatile and indispensable than ever.

Samsung Smart TV and Sony Smart TV are the precursors to how the future can be with artificial intelligence transforming ways of entertainment and daily lifestyle. And so, one thing is certain: with these kinds of technologies that are further developed, one thing is certain: television's future is much smarter and brighter and a lot more exciting.

So, if you are going to upgrade your home setup for entertainment, there's no smarter move than taking an AI-powered smart TV.

Read Also - The Best Streaming Devices For 2025

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